MorningStar Farms Visual Identity
role
design manager
Agency:
Design b&B
Photography:
DAN GOLDBERG
building distinction for a heritage brand
To codify MorningStar Farms new packaging refresh, I lead the development of a cohesive brand expression as a way to build brand distinction and drive visual continuity. In partnership with Design B&B, we developed a comprehensive Brand Book – the first for the brand meant to inspire internal and external partners and to drive consistent master brand creative. The guidelines and refreshed assets rolled out across all channels and informed a robust website redesign.
A Visual Shortcut
Building brand awareness through the use of visual shortcuts, we extracted the leaves from our longstanding logo and leveraged it as a secondary asset for the brand.
